Brand Sheet
Maple Workshop is a fictional tutorial business. This sheet records what is approved, what was observed in the supplied files, what is only proposed, and what is still undecided.
Approved decided by the owner
Observed read directly from a source file
Proposed suggestion, not yet tested
Unresolved needs a decision
Logo Approved
Source file: maple-logo.svg (360 × 90). Use it exactly as supplied. Don't redraw, recolor, stretch or retype it.
Observed construction Observed
| Part | Exact value |
|---|---|
| Icon | 76 × 76 rounded square, corner radius 18, fill #173d2a |
| "M" mark | Single stroke, width 7, no fill, stroke #f5f1e7 |
| "MAPLE" | Arial, bold, size 29, #173d2a |
| "WORKSHOP" | Arial, regular, size 18, letter spacing 3, #173d2a |
| Background | None (transparent) |
| Text | Live text, not converted to outlines. It depends on Arial being installed. |
Clear space Proposed, not visually tested
Dashed line: keep at least 18 px of empty space around the 360 × 90 logo (equal to the icon's corner radius). Scale the space with the logo.
Minimum size Proposed, not visually tested
At 240 px, "WORKSHOP" renders at about 12 px. Below that, it may become hard to read. Confirm by viewing it on real screens and in print.
Color Approved
Maple Green
- Hex
#173D2A- RGB
- 23, 61, 42
- Source
- Logo icon and wordmark
- Use
- Text, headings, icon, solid panels
Maple Cream
- Hex
#F5F1E7- RGB
- 245, 241, 231
- Source
- Logo "M" stroke
- Use
- Page backgrounds, text on green
10.72 : 1
Contrast of green on cream (and cream on green). Passes WCAG AAA (7 : 1) for normal text.
Navy is not part of the brand. Earlier practice files that use navy were left unchanged on purpose.
Typography Approved
Font stack: font-family: Arial, Helvetica, sans-serif;
Maple
Logo wordmark: Arial bold, 29, uppercase (observed in logo)
Workshop
Logo wordmark: Arial regular, 18, letter spacing 3, uppercase (observed in logo)
You'll watch a demonstration, then get 65 minutes of supervised practice.
Body copy: Arial regular. Sizes and heading scale for documents are unresolved.
Voice Approved
- Calm and practical. No pep-talk slogans, no forced humor, no hype, no exclamation marks.
- Audience: adults trying basic home repair. Don't assume they own a home or have tools.
- Speak to the reader as "you." Use contractions naturally. Keep sentences short and plain.
- Open with what people will actually do, not a catalog-style description.
- Use only confirmed facts. Make no promises beyond the source.
- Put missing details in an editorial note, never in public copy.
Approved examples
You'll watch a demonstration, then get 65 minutes of supervised practice.Approved opening, announcement.md
Tools and safety glasses are supplied. Please wear closed-toe shoes.Approved practical instruction
Do and don't
The "don't" lines were written to illustrate each rule. They are not real Maple copy.
Do
You'll watch a demonstration, then get 65 minutes of supervised practice.
Opens with the practical experience.
Don't
This is a beginner home-repair class for adults.
Catalog-style opening. Fine later in the copy, not as the first line.
Do
Tools and safety glasses are supplied. Please wear closed-toe shoes.
States what's supplied and what's needed.
Don't
Unlock your potential!
Pep-talk slogan and hype. Says nothing practical.
Do
Tools and safety glasses are supplied, so you don't need to buy your own.
Doesn't assume the reader owns tools.
Don't
Perfect for homeowners who want to fix up their place.
Assumes home ownership.
Do
The last 20 minutes are for questions and cleanup.
Describes what's scheduled, from the source.
Don't
We'll make sure every question gets answered.
A promise the source doesn't make.
Do
(Leave it out of public copy and add an editorial note: "Address not supplied.")
Missing details stay out of public copy.
Don't
Address and parking details coming soon.
Promises something nobody has confirmed.
Unresolved choices Unresolved
- Clear space and minimum size. The proposed 18 px space and 240 px minimum need testing on real screens and print.
- Live text in the logo. Without Arial, the wordmark falls back to another font. Decide whether to make a separate outlined version. The original file should stay as it is.
- Logo variations. Only one version exists. There's no icon-only, cream-on-green or one-color version.
- Type scale. Heading and body sizes for documents aren't set.
- Extra colors. No accent, link, warning or error colors are approved. Only green and cream.
- Older practice files.
welcome.htmlandwelcome-price-v2.htmlstill use navy and a different cream (#f8f3e6). Decide whether to update them later. - Tagline. None exists.