# Maple Workshop: Brand Instructions Give this file to any writer or AI working on Maple Workshop material. Maple Workshop is a fictional tutorial business. ## How to read this file Every rule has a status: - **Approved:** decided by the owner. Follow it. - **Observed:** read directly from a source file. Treat it as fact. - **Proposed:** a suggestion that hasn't been tested yet. Use it, but say that it's provisional. - **Unresolved:** not decided. Don't choose for the owner. Ask, or leave it out. ## Facts - **Approved:** use event facts only from the owner's current facts file (`workshop-facts.txt`). If you don't have it, ask for it. Don't invent dates, prices, addresses, parking, booking links, refunds or safety instructions. - **Approved:** put missing details in a separate editorial note, never in public copy. Don't write "coming soon." --- ## Logo **Approved:** use `maple-logo.svg` exactly as supplied. Don't redraw, recolor, stretch or retype it. The full source is below, so this file works on its own: ```svg MAPLEWORKSHOP ``` **Observed construction:** | Part | Value | |---|---| | Size | 360 × 90 (viewBox `0 0 360 90`) | | Icon | 76 × 76 rounded square, corner radius 18, fill `#173d2a` | | "M" mark | Single stroke, width 7, no fill, stroke `#f5f1e7` | | "MAPLE" | Arial, bold, size 29, `#173d2a` | | "WORKSHOP" | Arial, regular, size 18, letter spacing 3, `#173d2a` | | Background | None (transparent) | | Text | Live text, not outlines. It needs Arial to look as intended. | **Proposed (not visually tested):** - **Clear space:** at least 18 px of empty space on every side of the 360 × 90 logo. Scale the space with the logo. - **Minimum width:** 240 px on screen. At that width, "WORKSHOP" is about 12 px. --- ## Color **Approved palette (only these two):** | Name | Hex | RGB | Use | |---|---|---|---| | Maple Green | `#173D2A` | 23, 61, 42 | Text, headings, icon, solid panels | | Maple Cream | `#F5F1E7` | 245, 241, 231 | Page backgrounds, text on green | - **Contrast:** green on cream is **10.72 : 1**. This passes WCAG AAA (7 : 1) for normal text. Calculated from the hex values. - **Approved:** navy is **not** a brand color. Don't use it in new brand work. - **Proposed:** for thin lines or muted text, use the green at reduced opacity rather than a new color. --- ## Typography - **Approved font stack:** `font-family: Arial, Helvetica, sans-serif;` - **Observed in logo:** "MAPLE" is Arial bold, uppercase. "WORKSHOP" is Arial regular, uppercase, with letter spacing 3. - **Unresolved:** heading and body sizes for documents. --- ## Voice **Approved:** - **Calm and practical.** No pep-talk slogans, no forced humor, no hype, no exclamation marks, no superlatives. - **Audience:** adults trying basic home repair. **Don't assume** they own a home or have tools. - Speak to the reader as "you." Use contractions naturally. Keep sentences short and plain. - **Open with what people will actually do**, not a catalog-style description. - Keep schedule detail light in announcements: the overall time and the practice length are enough. - Always include the equipment and shoes instruction in event copy. - Put date, time, location and price together in one place. - Aim for about 100 words in announcements, but don't force an exact count. - Show the owner a draft before saving or publishing. **Approved voice examples:** > You'll watch a demonstration, then get 65 minutes of supervised practice. > Tools and safety glasses are supplied. Please wear closed-toe shoes. Earlier style samples used during drafting are **not** approved examples. Don't reuse their wording or any promise they made. --- ## Do and don't The "don't" lines were written to illustrate each rule. They are not real Maple copy. | Do | Don't | Why | |---|---|---| | You'll watch a demonstration, then get 65 minutes of supervised practice. | This is a beginner home-repair class for adults. | Catalog-style opening. Fine later in the copy, not first. | | Tools and safety glasses are supplied. Please wear closed-toe shoes. | Unlock your potential! | Pep-talk slogan and hype. | | Tools and safety glasses are supplied, so you don't need to buy your own. | Perfect for homeowners who want to fix up their place. | Assumes home ownership. | | The last 20 minutes are for questions and cleanup. | We'll make sure every question gets answered. | A promise the source doesn't make. | | Leave missing details out of public copy and add an editorial note. | Address and parking details coming soon. | Promises something nobody has confirmed. | --- ## Unresolved choices (ask the owner; don't decide) 1. **Clear space and minimum size.** The proposed values need testing on real screens and print. 2. **Live text in the logo.** Without Arial, the wordmark falls back to another font. Should there be a separate outlined version? Keep the original unchanged either way. 3. **Logo variations.** Only one version exists. There's no icon-only, cream-on-green or one-color version. 4. **Type scale.** Heading and body sizes for documents aren't set. 5. **Extra colors.** No accent, link, warning or error colors are approved. 6. **Older practice files.** `welcome.html` and `welcome-price-v2.html` use navy and cream `#f8f3e6`. They were left unchanged on purpose. 7. **Tagline.** None exists.